Vanilla. | Viral

Dir / DoP: Rollo
CGI: Jonathan Howells
Production Company: FW

This is a re-brand teaser we produced for Vanilla Films. The aim was to produce a naive feeling piece with an underlying professionalism; In that vein we wanted to create something that referenced the latests technologies, yet produce it with the most basic techniques.

The idea was based around using the old stereoscopic technique made popular with the fist half frame stills cameras of the late 50′s… Parallel cameras creating the left / right image which are then animated alternatively 3 frames at a time to create a basic 3D illusion… The paper bids were hand animated and my first attempt!

No cats were harmed in the making of this… just one furball bored out of his fluffy mind. Any questions on its production let me know, if not let us know what you think.

UPDATE: The viral has just been featured in the Creative Review feed; http://invo.lv/WbRs

If you enjoyed this post, make sure you subscribe to my RSS feed!










Leave a Reply

Spam Protection by WP-SpamFree

REELS Better Tag Cloud